Why is SEO important? SEO (Search Engine Optimization) can change the fate of a company, and prove itself an added value, regardless of the product sector. The SEO is all those types of activities aimed at improving the positioning of a website on search engines and push it among the first results when a user conducts a specific search. The aim is to increase traffic to the site, exploiting the greater visibility obtained at the end of the activities.

Search Engine Enquiry

It is good to specify that, when an individual performs a search on search engines, it is always in front of a page that contains the first 10 results (called SERP). SEO is important for this: to put a website in the first positions of a SERP, when a user performs a relevant search.

Thus, LinkHelpers Scottsdale SEO Company manages to intercept an audience that is looking for the services offered by the company. And here we come to the point of the question: why should a company give absolute importance to the SEO?

Because SEO Is Important: It Gives More Visibility

SEO allows the company to be more visible when a user performs a search. If a company produces wine in Tuscany, taking advantage of the SEO techniques, at the exact moment when a user searches for a winery in Tuscany, it is more probable that we find our site in the natural search results, called “organic” results. “.

This is because most users, before making a purchase, tend to consult the Web to find out any reviews, or to get more information on the product to which it is interested. From here we can see how important it is, to capture the user’s attention when he performs a search on search engines.

There Is an Advantage over the Competition

Being in the first place in the results when you browse a query means to prevail over the competition and improve the image of your company compared to the others. How often do you click on the second page of any search engine? How many times do we click on the results at the bottom of the page? The first sites are those that absorb the vast majority of organic traffic, others remain crumbs.

Can Anyone Manage SEO Campaigns?

To do this, a company needs to rely on a web marketing agency that knows the industry and the different ways of approaching SEO for every need and budget. An SEO professional must be able to constantly dedicate himself both to the study of search engines (and their evolution), and to the specific needs of each type of company and customer.

These are in a few lines the reasons why SEO is important for the development of a brand on the web. Obviously there are a thousand other applied studies, and actions to be carried out to develop an online company, but to take care of the positioning on search engines is a fundamental factor for success.