Website Design

Understanding the importance of the early stages of a web project

The early stages of a web project are very important. Whether we are dealing with the creation of a new company website, the restyling of an existing website, the development of a new mobile application, or simply the modification of something already existing, it is in the first moments that are defined together with the customer technical functional requirements of the new project, identified the contacts, formalized the functionalities, the management methods, defined platforms and integrations.

It is clear that a correct acquisition of all this information is a crucial step for the successful completion of a complex project. The creation of a company website often involves a series of very different company figures transversally. To get the best professional help opt for LinkHelpers Phoenix Website Design Company .

The questionnaire is divided into two parts

The first part concerns a general description of the company, its values, its mission and the way it has communicated so far and how it intends to communicate in the future. The second part is more technical and concerns, in particular, the aspects concerning the creation of the website. Finally, it is very useful, if any, examples of past communication (own or competitors) from which to take a cue or distance substantially.

 Below we list the main points covered in the questionnaire, however, we invite you to download the complete pre project questionnaire for a detailed analysis of the document.

Corporate communication

General information on the company’s core business, on products and services, strengths and strategic aspects to convey in communication

Competition analysis

Collection of data on the reference competition, regarding strengths and weaknesses and reference material (websites, brochures, examples of communication)

Cases of use / users and functionality

Examination of the use cases regarding the possibilities of interaction of the different users with the new web tools

Multimedia material integration

Collection of information on multimedia materials (audio, video, photos, documents, etc.) to be integrated on new websites

Integration of external databases / corporate ERPs

In case you want to integrate external databases (for example with company ERP) analysis of information requirements, data structure, technological aspects

Security and privacy requirements

Compliance with the laws on privacy and cookie management, acquisition of corporate contacts and procedures related to privacy and security

Production and management of contents

Who will manage the content and any translations, both with regard to the first body of content and subsequent updates?

Hosting and technical infrastructure

From the above, you see that the information that makes up a structured web project, whether it is the creation of a company website or the restyling of an existing company site, is many and varied.

Understanding the requirements of the market and imbibing the necessary skills

The constant preoccupation with technical skills and innovations has led many website designers to leave aside other attributes that contribute to leverage their careers and generate greater visibility to their work. But a truly complete professional must equip himself with both technical skills and behavioral and even management practices, and he must be attentive to the requirements of the market to become more and more competitive and requested. And it was in thinking that we decided to bring, in this post, some valuable tips for you to combine technical knowledge with other skills, thus becoming a super demanded website designer! Then check it out.

Start by planning

All professionals should have knowledge about strategic and tactical planning, aiming to give greater reliability to their professional activity and also facilitate the management of the business. In the case of the web design market, it is necessary to pay special attention to the planning done together with the clients, always with the aim of developing websites that exceed expectations and make their services recommended to other potential contractors. To get the best results opt for LinkHelpers Phoenix Website Design Company .

Create a good portfolio

The portfolio is an indispensable work tool for the site designer, because it is through him that the professional shows his true potential. After all, not a very well crafted resume is as effective as the power of work images in practice, do not you agree? This gives you the possibility to access, in real time, the fruit of your efforts. So keep an online portfolio always up to date and have a printed version of this material to deliver to your new customers as a way to leave your contacts and arouse your curiosity.

Build authority with a blog

Demonstrating that you have relevant knowledge about web design and that you are a dependable professional depends on how much credibility you can awaken in people, right? Well a good way to achieve these goals is to maintain a blog with content targeted to your audience. Make sure your posts bring unique solutions, tips, and materials to your focus and slowly build your authority in the industry.

Do your personal marketing

Most people make a face at this phrase, but doing personal marketing is a must to attract more customers. Obviously you do not have to overdo it, okay? But keep your social networks up to date, participate in forums and debates, use your blog and portfolio as ways of dissemination and talk to people, clarifying possible points of doubt about the industry.

Keep yourself updated

As the practices, trends, and tools used in the industry change constantly, try to keep your lifelong professional objective up to date. So, follow websites, blogs and magazines in the industry and try to talk with other professionals in the field. By staying current you are more likely to face competitors and spark the interest of qualified customers.

Broaden your horizons

As it is a broad activity, web design adds knowledge of plastic arts, photography, marketing and advertising, know how that can become a huge differential in the practice of your profession. After all, being a professional with multidisciplinary training only has to contribute to your career!

Learn to work in a team

One time or another you will surely need partners   unless you never want to develop bigger projects. Therefore, stay connected to other professionals who can add value to your activity. How about developing a partnership with digital marketing professionals, for example?

Invest in customer relationships

Satisfied customers are those who feel good about relating to you, not just those who get a quality product. Therefore, maintain a healthy relationship with your audience. Send emails, make yourself available for questions or even implement a new solution that has just come out in the market, for example, leaving the service increasingly personalized.