Archive for May 2019

Try These Graphic Design Tips And Tricks To Improve Your Website Aesthetics And Conversion

Graphic Design is an art. Sometimes we may believe we have a special eye for seeing something which we think looks attractive and beautiful.

In business, perception is everything. And therefore, graphic design has a big part to play in the development of creating this appeal to your website visitors and potential customers or leads.

The power of visual and appropriate format and layout is so strong as it immediately reflects a professionalism which delivers authority to your brand and organisation.

The following are useful tricks to help you improve the aesthetics and conversations on your site – even if you are not a self-declared graphics expert.

1. Contemporary Designs

The design of the website is the most important factor to make a business successful. It should be simple, attractive, user-friendly and responsive. The site should not look weird or stuffed with content and images. It should look appealing. The design must be modern and according to the business nature. With a nice and responsive site design, you can improve your conversions in a great way. There are many resources we can take inspiration for the modern example. D not copy, but you do not have to reinvent the wheel, so to speak.

2. Respect User Patience

Whenever a user visits a site, they expect it to be optimized, quick and instant in loading. The more time a site takes, the less users it will get. A study found that one second delay in site loading reduces up to 7% of the conversions. Every user wants these things; site should be attractive, it must load instantly, images should be optimized, mobile version must be fast, content should be nice and the overall feel of the site must appease eyes.

3. Use Negative Space

Negative is the white space on a site whereas positive space is the one covered with images, content and anything else. Both positive as well as negative space make a site better if they are used in a careful way. What many sites do is to put ads and banners on the negative space. It makes the site look filled. This disturbs the overall look and pattern of the positive space as well. If you users to stay on the site and convert into your customers, make a good use of negative space.

4. Colors Do Matter

Most of the people ignore colors when it comes to website design. However, experts believe color should not be underrated as it plays an integral role in defining the brand image as well as the meaning and site mood. When you have to create a website, make use of colors in an intelligent manner. Use multiple but combinations of the colors in a way that they make the site, images as well as the content attractive.

5. Place High Quality Images

Have you ever wondered that images affect the quality of a blog and its overall look? Using low quality images is really bad and a sign of negligence. You can find so many sources where you will get the best images and in all sizes. Create your own images in form of vectors and illustrations. Use them smartly. Every new blog post or new section should open with an image that could capture the attention of the users.

6. Use 8-Second Rule

According to this rule, you have 8 seconds to get the attention of the visitors as this is the time of human attention. In these 8 seconds, the users make an image and opinion of the brand as well as its trust. This includes everything like the site design, color combinations, image quality, content style, fonts, quality of the content, use of negative space as well as the site speed. Improve the user attention with something unique and different.