Archive for March 2019

2 Minutes of Reading: Why SEO Is Important For Your Company?

SEO (Search Engine Optimization) is the digital marketing strategy that aims at optimizing keywords on your website to facilitate the discovery of your company in search engines. According to experts, it is the digital marketing strategy with the highest ROI (return on investment). Still, when we talk about micro and small businesses, it is a largely ignored strategy. And you can soon understand why.

SEO is difficult and takes considerable time to bring tangible results. And as you all know, time is a scarce resource in an entrepreneur’s life. But still, it is a strategy that must be taken into account. Not only because it is efficient at a cost close to zero, but also because it is extremely valuable in other aspects.

SEO Enhances Your UX

SEO is complicated because it is an ever-changing art. A search engine optimizes your ranking algorithm on a daily basis. And not all of you have the time or ability to understand everything that goes on inside that company every day of our lives. But one thing you must know, search engines are giving more weight to behavioral variables within your site, such as abandonment rate, page speed, average page time, per-user pages, and so on. This is why only Link Helpers Scottsdale SEO Company professional can understand the trend and deliver you the better SEO services.

Improves Your Page Quality

In addition to these variables, search engines are beginning to worry more about the quality of what will be shown to those who are searching. That is, having volume and relevance is no longer sufficient. Now it is also important to be responsive, have quality content, website be fast and basically add value to anyone who enters into it. This is valuable as it encourages companies to constantly improve their users’ experience.

To create content that increases your traffic over time, you should pay attention to keywords. Content strategies based on successful keywords make companies appear to be experts in what they do.

SEO Improves Your Brand

Succeeding with SEO means understanding very well how a particular search engine‚Äôs algorithm does to turn what people are researching into relevant results. That is, you need to understand what your target audience is looking for and then produce valuable content for those individuals to reach out to you. It’s not as easy as you might think.The Point Here Is: if you want to be found on search engines, it is your obligation to chase a site having a very high quality of both content and code. Do not have a site just for the sake of it. You will spend time, money and will not bring you any results.

Why Is SEO Important For Companies?

Why is SEO important? SEO (Search Engine Optimization) can change the fate of a company, and prove itself an added value, regardless of the product sector. The SEO is all those types of activities aimed at improving the positioning of a website on search engines and push it among the first results when a user conducts a specific search. The aim is to increase traffic to the site, exploiting the greater visibility obtained at the end of the activities.

Search Engine Enquiry

It is good to specify that, when an individual performs a search on search engines, it is always in front of a page that contains the first 10 results (called SERP). SEO is important for this: to put a website in the first positions of a SERP, when a user performs a relevant search.

Thus, LinkHelpers Scottsdale SEO Company manages to intercept an audience that is looking for the services offered by the company. And here we come to the point of the question: why should a company give absolute importance to the SEO?

Because SEO Is Important: It Gives More Visibility

SEO allows the company to be more visible when a user performs a search. If a company produces wine in Tuscany, taking advantage of the SEO techniques, at the exact moment when a user searches for a winery in Tuscany, it is more probable that we find our site in the natural search results, called “organic” results. “.

This is because most users, before making a purchase, tend to consult the Web to find out any reviews, or to get more information on the product to which it is interested. From here we can see how important it is, to capture the user’s attention when he performs a search on search engines.

There Is an Advantage over the Competition

Being in the first place in the results when you browse a query means to prevail over the competition and improve the image of your company compared to the others. How often do you click on the second page of any search engine? How many times do we click on the results at the bottom of the page? The first sites are those that absorb the vast majority of organic traffic, others remain crumbs.

Can Anyone Manage SEO Campaigns?

To do this, a company needs to rely on a web marketing agency that knows the industry and the different ways of approaching SEO for every need and budget. An SEO professional must be able to constantly dedicate himself both to the study of search engines (and their evolution), and to the specific needs of each type of company and customer.

These are in a few lines the reasons why SEO is important for the development of a brand on the web. Obviously there are a thousand other applied studies, and actions to be carried out to develop an online company, but to take care of the positioning on search engines is a fundamental factor for success.

Understanding the importance of the early stages of a web project

The early stages of a web project are very important. Whether we are dealing with the creation of a new company website, the restyling of an existing website, the development of a new mobile application, or simply the modification of something already existing, it is in the first moments that are defined together with the customer technical functional requirements of the new project, identified the contacts, formalized the functionalities, the management methods, defined platforms and integrations.

It is clear that a correct acquisition of all this information is a crucial step for the successful completion of a complex project. The creation of a company website often involves a series of very different company figures transversally. To get the best professional help opt for LinkHelpers Phoenix Website Design Company .

The questionnaire is divided into two parts

The first part concerns a general description of the company, its values, its mission and the way it has communicated so far and how it intends to communicate in the future. The second part is more technical and concerns, in particular, the aspects concerning the creation of the website. Finally, it is very useful, if any, examples of past communication (own or competitors) from which to take a cue or distance substantially.

 Below we list the main points covered in the questionnaire, however, we invite you to download the complete pre project questionnaire for a detailed analysis of the document.

Corporate communication

General information on the company’s core business, on products and services, strengths and strategic aspects to convey in communication

Competition analysis

Collection of data on the reference competition, regarding strengths and weaknesses and reference material (websites, brochures, examples of communication)

Cases of use / users and functionality

Examination of the use cases regarding the possibilities of interaction of the different users with the new web tools

Multimedia material integration

Collection of information on multimedia materials (audio, video, photos, documents, etc.) to be integrated on new websites

Integration of external databases / corporate ERPs

In case you want to integrate external databases (for example with company ERP) analysis of information requirements, data structure, technological aspects

Security and privacy requirements

Compliance with the laws on privacy and cookie management, acquisition of corporate contacts and procedures related to privacy and security

Production and management of contents

Who will manage the content and any translations, both with regard to the first body of content and subsequent updates?

Hosting and technical infrastructure

From the above, you see that the information that makes up a structured web project, whether it is the creation of a company website or the restyling of an existing company site, is many and varied.

Understanding the requirements of the market and imbibing the necessary skills

The constant preoccupation with technical skills and innovations has led many website designers to leave aside other attributes that contribute to leverage their careers and generate greater visibility to their work. But a truly complete professional must equip himself with both technical skills and behavioral and even management practices, and he must be attentive to the requirements of the market to become more and more competitive and requested. And it was in thinking that we decided to bring, in this post, some valuable tips for you to combine technical knowledge with other skills, thus becoming a super demanded website designer! Then check it out.

Start by planning

All professionals should have knowledge about strategic and tactical planning, aiming to give greater reliability to their professional activity and also facilitate the management of the business. In the case of the web design market, it is necessary to pay special attention to the planning done together with the clients, always with the aim of developing websites that exceed expectations and make their services recommended to other potential contractors. To get the best results opt for LinkHelpers Phoenix Website Design Company .

Create a good portfolio

The portfolio is an indispensable work tool for the site designer, because it is through him that the professional shows his true potential. After all, not a very well crafted resume is as effective as the power of work images in practice, do not you agree? This gives you the possibility to access, in real time, the fruit of your efforts. So keep an online portfolio always up to date and have a printed version of this material to deliver to your new customers as a way to leave your contacts and arouse your curiosity.

Build authority with a blog

Demonstrating that you have relevant knowledge about web design and that you are a dependable professional depends on how much credibility you can awaken in people, right? Well a good way to achieve these goals is to maintain a blog with content targeted to your audience. Make sure your posts bring unique solutions, tips, and materials to your focus and slowly build your authority in the industry.

Do your personal marketing

Most people make a face at this phrase, but doing personal marketing is a must to attract more customers. Obviously you do not have to overdo it, okay? But keep your social networks up to date, participate in forums and debates, use your blog and portfolio as ways of dissemination and talk to people, clarifying possible points of doubt about the industry.

Keep yourself updated

As the practices, trends, and tools used in the industry change constantly, try to keep your lifelong professional objective up to date. So, follow websites, blogs and magazines in the industry and try to talk with other professionals in the field. By staying current you are more likely to face competitors and spark the interest of qualified customers.

Broaden your horizons

As it is a broad activity, web design adds knowledge of plastic arts, photography, marketing and advertising, know how that can become a huge differential in the practice of your profession. After all, being a professional with multidisciplinary training only has to contribute to your career!

Learn to work in a team

One time or another you will surely need partners   unless you never want to develop bigger projects. Therefore, stay connected to other professionals who can add value to your activity. How about developing a partnership with digital marketing professionals, for example?

Invest in customer relationships

Satisfied customers are those who feel good about relating to you, not just those who get a quality product. Therefore, maintain a healthy relationship with your audience. Send emails, make yourself available for questions or even implement a new solution that has just come out in the market, for example, leaving the service increasingly personalized.